Treat yourself to the comfort and pleasure of a luxury hotel getaway.

The Brand

The brand “About Rose” was designed to embody the style of the famous Josephine de Beauharnais, formerly known as the Rose of Martinique. Empress of France, her beauty and elegance made her one of the most famous women of the end of the 18e century.

Josephine led a rich and intense life surrounded by love, marked by her marriage to Napoleon Bonaparte, Emperor of France. 

She lived most of her life in the Château de la Malmaison not far from Paris. 

It was in this property that she developed her love and passion for interior design, her botantical gardens and especially rare flowers. 

Her knowledge of botany and horticulture enabled her to design magnificent gardens bringing together more than 250 varieties of roses from all over the world.

Our Company

Created and Formulated in France.

The About Rose boutique was created by HD Fragrances, designer and manufacturer of cosmetics collections previously available exclusively in luxury and boutique hotels since 2009.

HD Fragrances was the first to offer solid multi functional shampoos for hotels and since then we have been increasingly turning to natural and   eco-responsible cosmetics.

Today, we aim to combine our know-how in the “High French perfumery” while preserving the environment.

Our products already very appreciated by hotels, we wanted to make them available for home purchase as well.

Our "Nose"

The creator of the HD Fragrances perfume collections is one of Europe’s best-kept secrets.

In the world of perfume, Olivier Decoster is widely recognized for creating exclusive fragrances and scents for some of the world’s leading fashion designers, hotels and interior design brands.

Having apprenticed from an early age under two great perfumers in Grasse, France, in the middle of the vast gardens of the Côte d’Azur in the heart of perfumy, he brings the artisanal touch of Provence to his innovative practice.

Today, Olivier Decoster brings his talents and years of experience to create unique olfactory signatures and exceptional toiletries for the luxury hotel and cruise line industry to ensure that guests are welcomed in a refined olfactory environment.

Our Promise

Our cosmetics, soaps and interior fragrances are made in France and Italy with carefully selected ingredients that are extra gentle on the skin and safe for the environment.

Our NATURAL cosmetic products follow our own irreprochable standards beyond the requirements of an Ecocert or Ecolabel label.

Our formulas offer wonderful fragrances and textures that are truly effective. Everything is based on our deep conviction of setting strict internal requirements to offer clean and ethical formulae

• Our cosmetics contain a minimum of 95% ingredients (98% for most products) of natural origin or from organic farming.

• We exclude undesirable ingredients considered toxic or subject to ecological or health controversies such as parabens, phthalates, phenoxyethanol, PEGs, silicones, mineral oils, synthetic dyes, chemical filters, no nanoparticles etc…

• Traceability: analysis of ingredients and CPNP reference numbers (products registered in accordance with European legislation)

• An ethical approach against animal testing with recycled and recyclable packaging or “zero waste”

Among our customers...

We are proud to create every year   for the most prestigious hotels.

In The Press

Earlier this year, we partnered with the Opéra Liège Hotel in Paris to eliminate single use plastic in their rooms with our solid shampoo 3 in 1 product. 

Learn more about this ecological transition and our solid shampoo by reading the article in Le Figaro that mentions HD Fragrances.